Why More Employers Are Looking for Candidates with Certifications & Specialized Skills
Candidates with certifications and specialized training may stand out amongst the competition.
Here’s why.
1. Prove Ability and Investment
Employers want to know that a potential candidate will be a good fit for the role from the start. Certifications from credible institutions—especially those related to the skills required for a position—combined with experience help prove that a candidate is qualified for the job.
Certifications and continuing education also confirm that candidates are investing in their industry by staying on top of current practices and industry knowledge. Hiring the candidates is a better investment for employers since they have established their commitment to their field by seeking out opportunities to help enhance their career
2. Helps Simplify Recruitment
The recruiting process may move quicker for employees with specialized skills and certifications. As previously mentioned, certifications are tangible proof of a candidate’s specialized skills. Employers can quickly access this information from a resume before even conducting an interview.
Candidates with multiple certifications listed on their online portfolio or LinkedIn profile may attract the attention of online recruiters. They can quickly scan a candidate’s profile and see what skills they have to offer. Even if a candidate wasn’t actively pursuing a job, their online resume may attract a recruiter’s attention and lead to a position or company they never even considered.
(Source: Patricia A. Zapf, PhD, Palo Alto University)
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